Facebook:
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.
A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
- Built-in ad performance measurement tools.
Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.
Rotarians, Anns and guests who were present at the meeting apreciated the knowledge shared by Ms. Khyati Maloo. Rtn. Kunal Patel expressed during his vote of thanks, that the session was interesting and useful to the great extent, with proper useage of the available social media’s: Brand awareness, advertisement, message can reach millions and billions of people. |